Down to Shop is a mobile shopping network tongue-in-cheek

Cyrus Summerlin and Max Hellerstein, who previously created the Push for Pizza app (which allowed users to order a pizza by pressing a button), are launching their new start-up today, Down to Shop, officially. The app bills itself as both a modern QVC reinvention and a "funny way to shop." It enables users to watch funny videos featuring products that can be purchased directly from the app.



In an email, Hellerstein said that from dissatisfaction with existing advertising and e-commerce, the pair created Down to Shop. Summerlin described it as "a platform for hypermedia trade." "We've created a self-conscious, fun and entertaining, interactive environment that gets customers to engage with brands like never before — because they want to," Summerlin said. "What an idea! ”



To do this, Down to Shop says it has recruited a creative team of alumni from the Upright Citizens Brigade and influencers from Instagram to star in their shows that are written, filmed and edited in Los Angeles studios of the startup. (The creative side is supervised by Walid Mohammad.) The content is built around four-week seasons, with daily episodes spanning five seasons.



Actually, you can now download the iOS app and swipe through various videos and games. Judging from the videos available at the launch, the app keeps its promise of "content first, advertising second," with laidback, tongue-in-cheek shows that promoted products are also featured.



You also earn Clout, the in-app currency used to make purchases, by playing games and watching videos. The company says it already works with over 60 brands, including Sustain Condoms, Dirty Lemon (water) and Pretty Litter (cat litter), as for the products available for purchase. To the investors of Shop, Greycroft, Lerer Hippeau and Firstmark are among others. The startup does not reveal '



To the investors of Shop, Greycroft, Lerer Hippeau and Firstmark are among others. The startup does not reveal the size of its funding, but it raised $ 5.9 million last fall, according to a regulatory filing.

Push for pizza is meant to supply food

While apps like Seamless and Postmates have made it easier than ever to order food with almost no hassle, it's just too much pain sometimes to have to look through options. Five teens from Brooklyn have created an app with Push For Pizza that makes it easier to get food supplied to your door.